Corvette Parts Catalogs

Paragon Corvette Reproductions parts catalog. My team was responsible for producing three annual catalogs code named C-1 (120 pages), C-2 (152 pages) and C-3 (152 pages). Each catalog was broken into a two-color section and a four-color section along with a four-color cover. The catalogs are 8 1/2″ x 11″ with perfect binding. Between all three catalogs, 30,000 copies are produced. I created the page layout, text copy, and technical drawings. I also completed a portion of the product photography along with other advertising team members. A photographer shot the cover art, which I heavily edited to achieve a consistent appearance. Catalog production involved a 12-member team that I coordinated.